Art House San Clemente
Brand Strategy & Design | Co-strategist with Erin Cunningham, Yohan Shah; Co-designer with Cassie Baker | Bald.
Context: Art House is an artist residency program based in San Clemente, California that has become a physical sanctuary, a thriving community, and a symbol of creative possibility in offering resources, mentorship, and a platform for marginalized artists to showcase their talents. Challenge: How do we communicate Art House’s unique value and powerful story to embody their role as a champion of the arts in society, while connecting with and encouraging support from donors? Insight: Artists at the Art House bring with them a kaleidoscope of perspectives, cultures, and artistic styles. Solution: Art House is a space—a place—where transformation happens.
Role & Skillset | ​Brand Audit, Competitive & Cultural Audit, Strategy & Design Workshops, Insights, Positioning, Brand Voice, Brand Strategy, Design Strategy, Brand Story, Identity Design, Brand Guidelines
Challenge
How do we communicate Art House’s unique value in a way that resonates with and encourages support from donors?
Positioning
A Home for Transformation
Art House is not just a space, but a place; a place that fosters an ecosystem of creative transformation from the inside out. Here, we give artists uninhibited space, time, and support to do what they do best-create. We believe that the holistic well-being of an artist elevates their work and the creation of a community amplifies each distinct voice.
Through our values of collaboration, innovation, diversity, and community, we encourage the exchange of ideas as dynamic as the people they belong to.
Design Route 1: Welcome
The identity is rooted in the evolution of artists at the Art House. Regardless of the location, the transformational journeys of our artists-in-residence are grounded in living fully and freely. The natural light and ample space invites artists in to experiment without inhibition and create without conformation.
​
We hope to inspire artists as they inspire the generations that come after them.
