Trend Analysis & Insight | SVA Student Project taught by Sem Devillart
Cultural change is anything but arbitrary or unpredictable. Most shifts in culture trace back to rumblings in the present, in the minds of the very people who make up this said "culture".
Through a series of deep observational exercises, the challenge was to observe a seemingly new pattern in culture and identify the underlying reasons. This insight was then translated into an actual implication that worked in tandem with the cultural derivation.
As our focus collectively shifts from Millennials to Gen Z, so does the urge to express our individuality. The days of curated perfectionism have given way to a messy realness, but both have the same core appeal at their center — the desire to demonstrate our uniqueness.
Pattern Observation, Analysis, Insights, Implication