Big Idea according to starbucks.com
To inspire and nurture the human spirit—one person, one cup and one neighborhood at a time.
Big Idea according to us
The Third Place.
A community between work and home.
Howard Shultz, CEO IN 2022
"Starbucks is a window into America.We have stores in every community and we are facing things in which the stores were not built for.”
Of new stores opening from 2023-2025:
35% drive-thru 14% pickup
5% delivery 2% cafe-style
Community is no longer at the heart of Starbucks.
Convenience is.
Without community, why spend $0.60 more?
$3.86
Venti (24 oz) iced coffee
$3.26
Medium (24 oz) iced coffee
Without community, why spend $2.14 more?
$3.86
Venti (24 oz) iced coffee
$1.72
Large (22 oz) iced coffee
Starbucks spent 50 years building community.
Why throw it all away now?
When you see a green circle
on the corner, you know you’ll be welcomed.
The green circle becomes a green dot that acts as a wayfinding system in the city.
The green dot becomes a beacon that signifies safe harbor for its customers.